The best part is how the price optimization software works with digital E-ink price tag. The software allows managers to make near-instantaneous price changes, and changes to the POS system are displayed on shelf labels in less than a minute. Simplicity and speed allow them to test new prices and adjust immediately without any labor costs or loss of employee time. The overall advantage is that stores can implement pricing strategies based on hard data rather than intuition, which allows store management to achieve greater profits and a faster return on investment.

Implementing just-in-time pricing also helps grocers reduce waste by helping managers manage perishable items. When a perishable item approaches its expiration date, the manager can quickly and easily reduce the price of the item so that the product can be sold as quickly as possible.