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Electronic Shelf Labels(ESL) Become the New Retail Standard
time2020/08/30
- electronic shelf labels, digital price tags, electronic labels, esl, eink display tags
Retail is the most basic scenario in all business scenarios and the first scenario format to be explored and changed in all business innovations. E-commerce is growing rapidly and is now a global leader.
Online-offline integration has completed the consensus on the development of business forms, and the awareness of consumption upgrading and Internet consumption habits have taken root among young consumer groups. It is an opportunity for the transformation and upgrading of offline entity enterprises. The consumer market needs bricks-and-mortar businesses to satisfy more of its users' needs, and labor costs will be higher in the coming decades. Electronic shelf label (ESL) is a good example of this solution reduce labor costs.
New retail sales rise since 2016, no new retail supermarket brand through digital price tag (ESL), cameras, smart, splicing screen, bar screen, a variety of intelligent technologies such as data analysis, merchandising, logistics management, such as online system, under the impetus of the data stream seamless online connection, improve the operation efficiency of the store and the user experience, ESL opened up a new era of new retail standard configuration.
SERTAG provides RF and Bluetooth wireless communication solutions. In addition to the name, price and country of origin of the products in the retail industry, SERTAG also provides a variety of system solutions for the retail industry. Currently, e-paper displays are available in sizes of 1.54 inches, 2.13 inches, 2.9 inches, 4.2 inches and 7.5 inches. Eink display tags have ultra-low power consumption, readability that looks like paper from different angles, black, white and red displays, and can display product names, real-time prices and other information, QR codes and even pictures.
Through ESL and other autonomous terminals and other devices, it is possible to connect to regional computer databases, especially for fresh and other items that require frequent price changes, and intelligently implement automatic price changes in the morning, afternoon, and afternoon based on preset prices. In the evening it can not only help businesses reduce operating costs, improve operational efficiency, formulate effective sales strategies and purchase plans, but also enable consumers to have a brand new shopping experience.
Electronic labels services include not only new retail, traditional retail, FMCG fashion, pharmaceutical retail, but also healthcare, warehouse merchandise management. Offline retail stores and fast-moving consumer brand stores together make up millions of systematic retail stores.
The ESL domestic market is expected to grow at an annual rate of 60% between 2020 and 2025.According to this ratio, the overall size of the electronic price tag market.
In the future, the market will definitely exceed 100 billion.