Traditional paper price tags are widely used due to their low initial cost, but they have shortcomings such as labor, short time, inconvenient data management, high error rate, and poor consumer experience. Electronic price tags have become a booster for the new retail industry.

China electronic shelf labels are an important part of new retail. As the “frontier weapon” of the emerging retail industry, electronic price tags can display text, numbers, pictures, barcodes, QR codes and other content information, allowing customers to see clear content and high-quality services at the first glance when they enter the store. Experience. For example, consumers can scan the QR code on the digital price tag to better increase stickiness with the merchant, establish contact and set the content of the QR code, the merchant can customize the settings in the background, and the paper price is signed by the two-dimensional Code management is more convenient and can provide customers with the latest product information and timely preferential links. The two-dimensional code can be updated in time between merchants and consumers, so that both parties can have more dynamic interactions.

Retailers can manage product content information efficiently and conveniently through the back-end system corresponding to the e-ink electronic shelf labels, which can not only better attract the second eye of consumers, but also save the manpower and time cost of store management and operation. The sales service provided is really used by the employees, instead of consuming manpower to repeatedly replace the price tag in each promotional activity. The electronic price tag uses an e-ink display, which can be used permanently at the same time, with low power consumption, and only needs to replace the battery; the button battery installed on the e- ink epaper tags have a service life of up to 5 years, making it easier for customers to use.

Currently, the retail industry has already used electronic shelf price tags. They use the actual layout to show the importance of electronic price tags in the new retail industry. As new employees in the retail industry in the future, managers of traditional retail stores should grasp the key to transformation. ESL manufacturers use electronic price tags to help them develop to a higher level.