Electronic shelf label is generally used to display the price information of department stores, supermarkets, 3C stores, convenience stores and other commodities, which can replace the traditional paper price label.

Although the initial investment cost of electronic shelf label is high, its many advantages are enough to make up for this deficiency.

1. Cloud remote one button price change, fast, accurate, flexible and efficient price adjustment, effectively reducing variable costs such as human, material and management costs;

2. It can check the data of the electronic shelf label, prevent mistakes or missing prices, and improve the store image and social credibility;

3. The display price of the electronic shelf label can be modified synchronously with the back-end database, keep consistent with the cash register and the price inquiry terminal, reduce disputes with customers due to price inconsistency, and improve customer satisfaction;

4. The  display screen can place two-dimensional code and barcode, realize online and offline interaction with customers, and give customers a better shopping experience;

5. The electronic electronic shelf label adopts the rewritable electronic paper screen, does not waste paper, uses the button battery power supply, refreshes 5 times a day. The battery can be used for more than 5 years, more environmentally friendly.

6. The intelligent price change mode of the electronic shelf label cloud is convenient for the unified management of the headquarters, effective monitoring and reducing management loopholes.

The information electronic shelf label management price display system and cash register system ensure that the commodity price and payment price match through the computer, avoid the traditional manual price change caused by omission, and reduce the opportunity to mislead the price label, which not only improves the efficiency of the supermarket but also ensures the rights and interests of consumers to the greatest extent.

"The application of electronic price tags can not only reduce costs and improve work efficiency, but also avoid unnecessary losses to consumers caused by human errors," said the person in charge of a supermarket in a city in an interview The staff at the supermarket service desk also said, "after the electronic price tag is put into use, it reduces the tedious workload caused by the promotion price adjustment." The rapid price update speed of MTAG electronic price tag makes it easier for supermarkets to implement price strategies, reduce labor costs and gain a leading edge in the competition. Therefore, the high initial investment cost does not prevent the popularity of electronic shelf labels. 

In addition, in the long run, the cost of using electronic labels is lower. The paper price tag needs to be changed frequently. It is inefficient to change the price tag manually for at least 2 minutes, which will affect the timeliness of promotional activities. Therefore, it seems that the paper label with low investment needs a lot of manpower and time cost. With the gradual rise, the hidden cost is huge, and the domestic labor cost will be higher and higher in the future. The short-term investment of electronic shelf label seems to be huge, but it is a one-off investment. It is easy to operate, reduces labor cost to the lowest level, and basically does not need late investment. In the long run, the total cost is low.