At present, with the continuous upgrading of consumption, all elements of the retail industry are also constantly upgrading, and more and more attention is paid to personalization, efficiency and intelligence. Commodity price labels also range from simple paper price labels to black-and-white LCD electronic price labels to today's electronic price labels.

At present, the most widely used is the traditional paper price tag, which is still in use due to the low initial investment cost. Traditional paper price tag replacement needs several steps, such as price verification, label printing and label replacement. This process is tedious, wasting human and resources, and there are many inconveniences. For small convenience stores, it will not cause inconvenience, but for large-scale commercial supermarkets with tens of thousands of SKUs, the printing and maintenance of price tags is very cumbersome and time-consuming.

Because of the inconvenience of paper price tag, electronic display screen was born. Limited by the digital display technology at that time, an electronic price tag system based on black-and-white LCD technology came into being. Although it has greatly improved compared with the paper price tag, the LCD screen consumes electricity, is not environmentally friendly, the background color is black, the perspective is narrow, easy to be blocked by observation and information acquisition, and information changes need to be constantly refreshed.

Electronic price tag is based on the latest electronic paper display technology, with the same comprehensiveness and observability as paper price tag. Electronic price tag has the characteristics of high white reflectivity, wide viewing angle, low energy consumption, flexible price change, etc. It can change the price anytime, anywhere and save manpower and material resources.

At present, human society has entered the intelligent age from the information age. Although the initial cost of traditional paper label is low, it needs to be replaced every day, which involves multiple consumption of labor, time, paper and ink. In the future, with the increase of labor, paper and ink, the investment cost is not low in the long run.

With the development of new retail, intelligence has become the mainstream direction of retail store development in the future. The traditional paper price tag is inefficient and error prone. It needs a lot of manpower and resources, and can not meet the needs of intelligent retail stores. MTAG electronic price tag can realize intelligent price change, not only solve the above problems of traditional paper price tag, but also display barcode, QR code and other information, realize online and offline connection, and enhance the interaction with customers. Electronic price tag can better meet the marketing needs of retail stores in the new retail environment. In the trend of intelligence, electronic price tag may become the mainstream commodity price display tool in retail stores in the future.