ESL（ElectronicShelf Label）, It is can dynamic display the prices, product names, barcodes, promotional information, etc. At present, it is mainly used in shopping malls, supermarkets, convenience stores and pharmacies to replace the traditional paper labels. Each price tag is connected to the background server/cloud through the gateway to adjust the product price and promotion information in real time and accurately. Compared with traditional paper labels, electronic price tags have the advantages of reducing operating costs, improving management efficiency, improving store image, enhancing user experience and interaction.

ESL is making its mark in an unmanned store.

With the concept of Electronic Shelf Label (ESL) put forward and technical innovation, the situation will be different. If brick-and-mortar stores want to strengthen their sales ability and narrow the distance with virtual stores, Electronic Shelf Label (ESL) is one of the best technologies so far.                         

Nearly 20,000 new-generation eink display tags have been put into use in the vanguard store in Hangzhou. The new generation of electronic tags has realized price management, display guidance, shelf inventory and other functions. At the same time, the number of promotional goods can be increased at will every day, greatly enhancing the ability to attract customers.

It is Rapid, accurate, flexible and efficient price adjustment. The Data verification can be carried out to prevent price errors or omissions; It is can Synchronously modify with the background database to keep consistent with cash register and price inquiry terminal; Facilitate the unified management of the headquarters, effectively monitor and reduce management loopholes; For the effectively reduce manpower, material resources, management costs and other variable costs; ESL will Improve store image, customer satisfaction and social credibility.